Episode 012 – Telling The Story Of Your Home
In this episode of the podcast, we go into detail about what Tom believes is the ultimate secret for getting your house sold — it’s what he calls the idea of “Telling The Story Of Your Home.” The best way to get a potential buyer interested in purchasing your home is to create an emotional connection with them by “writing” an impactful and interesting narrative that “hooks” them into the house. When done correctly, this usually translates into higher nets and hopefully quicker sales for you the seller. Tom starts off by discussing his experience in the entertainment industry, working with some of the greatest storytellers alive. Through this experience, he was able to create powerful tools to develop compelling, interesting narratives that draw “audiences” in and connects with them on a deeper level. and then how, after you’ve done that, find the audience that is out there looking for you. He discusses how it is important to create a consistent and congruent story that about the home — as well as the dangers of telling one that is contradictory to the home. He then goes step-by-step through the various tools agents can use to tell their stories: staging, photography, property descriptions, and video — to name a few. He talks about how each one can and should be done effectively in order to evoke a feeling inside of the potential buyer searching for a home in front of their laptops at home. Then, after a compelling story has been written, it needs to be told to an audience! Tom guides you through the process of finding where the attention is that will get your listing noticed. This is an episode that anyone trying to pick an agent to help sell their house will want to hear!